Here’s something that I’ve wondered about for a while: I’ve only been to one CYT show (“Narnia”) and there were tables and tables of show-related merchandise for sale in the lobby. “Avenue Q” at CenterStage had its booth of show-schwag of course and was doing a brisk business.
I know Theatre IV will often have a polite little table doing children’s book sales for some of their shows but I’m curious why there isn’t a bigger push with various forms of merchandise for other productions. There are definitely shows I’d have bought t-shirts from in the past. It seems any of the shows featuring the Sanders Family or the folks from Greater Tuna would be rife for merch opportunities.
Could there be snow-globes for “Scrouge in Rouge?” A tie-in to sell David Sedaris books with Sycamore Rouge’s “Santaland Diaries?” Or even cute little stuffed elves? Ornaments with “Greetings” on them for the Mill’s next show? Or perhaps among the more lucrative possibilities: CD sales of the original music Jason Marks has composed for “A Christmas Carol?” With the Theatre IV cast singing? Or, thinking ahead, the mind boggles at the stuff that could be sold at Firehouse’s “Sex, Drugs, Rock & Roll” in the Spring…
I’m sure there are issues I’m missing here but I know with live music and movies, merch is as lucrative and sometimes more lucrative than the “product” itself. Are there reasons theater isn’t jumping on this bandwagon?