After looking through the gloomy forecast for January yesterday, I went back and looked up this item on the booming box office that closed out the year on Broadway. While this looks like good news, there is a definite cloud associated with this silver lining: a 10% rise in the average ticket price.
I've heard from some artistic directors that a good or bad review can swing total box office for a show by several thousand dollars. I've always been skeptical about this and haven't seen much data that proves or disproves this kind of assertion. So I was very interested to hear about this experiment that will try to track this kind of impact. I expect the results will fuel the debate rather than settle it but still, actual cause/effect numbers to look at will be a good change of pace.